Timex and The James Brand Introduce the ‘Emerald Edition’ GMT Watch

The art of everyday carry (EDC) lies in attention to detail, blending functionality with style. Whether it’s the precision of a well-designed watch or the craftsmanship of a pocket knife, these essentials play a crucial role in elevating daily adventures. This synergy comes to life in the latest collaboration between two iconic brands: Timex and The James Brand, introducing the Automatic GMT Emerald Edition.

This watch is heralded as the “next evolution of adventure,” combining the expertise of Timex, a heritage watchmaker, with the innovation of The James Brand, renowned for its cutting-edge tools. Marking the second chapter of their ongoing partnership, this new timepiece is designed to be the ultimate everyday companion for explorers and adventurers alike.

A Design Rooted in Adventure

The Emerald Edition is more than just a watch; it’s a tribute to the spirit of exploration. The emerald green dial draws inspiration from the verdant landscapes of Nova Scotia, offering a fresh, nature-inspired aesthetic. Beyond its striking design, the watch is built to endure. It features water resistance up to 200 meters, making it ideal for outdoor escapades and aquatic adventures. The robust automatic Miyota GMT movement powers the timepiece, allowing wearers to track multiple time zones effortlessly using the fourth hand.

This attention to utility and elegance sets the Emerald Edition apart as a practical yet refined piece of everyday gear. Whether you’re navigating global time zones or embarking on a wilderness trek, the watch is tailored to meet your needs with precision.

Titanium Strength and Versatility

The watch’s 41mm case is crafted from lightweight yet durable 6al-4v titanium, ensuring it can withstand the rigors of daily use while maintaining a comfortable feel on the wrist. The titanium bracelet further enhances its rugged appeal, providing both strength and sophistication. For added versatility, the Emerald Edition comes with a resin strap, offering wearers a more casual option for active pursuits.

Additional features like the date window and an exhibition caseback elevate the watch’s design. The caseback allows a glimpse into the intricate workings of the automatic movement, adding an extra layer of appreciation for watch enthusiasts. These thoughtful details contribute to the watch’s status as a utilitarian masterpiece that doesn’t compromise on style.

A Comprehensive EDC Bundle

Timex and The James Brand didn’t stop at the watch alone. To celebrate the launch of the Emerald Edition, they’ve curated a special EDC bundle that caters to adventure seekers. Starting November 29th, the watch will be available as part of a limited-edition package, including two additional tools from The James Brand: the Chapter 2 Titanium knife and the Burwell pen. These items complement the watch’s adventurous ethos, creating a cohesive kit for those who demand high performance from their gear.

The Chapter 2 Titanium knife embodies The James Brand’s dedication to precision and durability. Its sleek, minimal design pairs perfectly with the watch, offering a dependable tool for everyday tasks. Meanwhile, the Burwell pen stands out as a reliable writing instrument, ideal for documenting your journeys or jotting down quick notes on the go. Together, these items form a trio of essentials that embody the spirit of exploration.

A Timepiece Built for a Lifetime

One of the standout aspects of the Emerald Edition is its promise of longevity. As The James Brand puts it, this watch is “designed to be on your wrist for a lifetime.” Such durability is a testament to the craftsmanship and thoughtfulness that went into its creation. It’s a bold claim, but one that’s backed